Flowy is a slow fashion brand that offers comfortable and feminine clothes and accessories, founded in 2024 by photographer and designer Daniela De Pau. With this brand Daniela intends to share her joyful, relaxed and colourful vision of fashion, paired with her love for the natural world. Presently Flowy applies the founder's images onto quality and sustainable Stanley/Stella blank apparel, which is sometimes also offered with delicate embroidered logos; and for the future it envisions further developments.

Flowy embodies a gentle, friendly and natural style. The images used are largely inspired by an appreciation for the beauty of nature, particularly in flowers and gardens, and for an appreciation for an easy-going and casual lifestyle. The preferred material is 100% organic cotton, perfect for everyday wear. Flowy’s logo is a pink flamingo, as the grace of this elegant bird and its marine habitat guides the brand's mostly soft, pastel aesthetics and embodies the love of the founder for birds and blue waters.