Flowy is a slow fashion brand that offers comfortable and feminine clothes and accessories, founded in 2024 by photographer and designer Daniela De Pau. With this brand Daniela intends to share her joyful, relaxed and colourful vision of the world, paired with her love for self-expression and nature. Presently Flowy applies the founder's images onto quality and sustainable Stanley/Stella blank apparel. Sometimes, clothes are also offered with delicate logos applied using various techniques. For the future Flowy is open to developments.

Flowy embodies a gentle, friendly, informal and natural style. The images used are largely inspired by the appreciation for the beauty of life, particularly the one found in botany, and for the appreciation for an easy-going and casual lifestyle. The preferred material is 100% organic cotton, suitable for everyday wear. Flowy’s logo is a pink flamingo, as the grace of this elegant bird and its marine habitat guides the brand's soft, mostly pastel aesthetics, and embodies the love of the founder for birds, colours, sunshine and blue waters.